Enter your domain
Stage 1 takes one input: the domain whose homepage you want graded.
Is Your Brand Invisible to the AI Ecosystem?
Your brand is invisible to AI when ChatGPT, Claude, Perplexity, Meta AI, Grok, and DeepSeek cannot crawl, parse, or verify your website, so they answer your customers’ questions with another company’s name. Top Tier Presence measures that gap for multi-unit franchise operators and local service businesses, then closes it.
- 100-point rubric
- 10 checks across AI crawler access, schema, metadata, headings, and content depth.
- 6 answer engines
- ChatGPT, Claude, Perplexity, Meta AI, Grok, and DeepSeek, each graded separately.
- Up to 40% lift
- Visibility gain from citations, quotations, and statistics in the 10,000-query GEO-bench study.
Free GEO Score Tester
The GEO Score Tester is a free audit that returns a 100-point GEO readiness score: a technical measure of how easily AI answer engines can crawl, parse, and cite your homepage.
The live tester runs our Gold v2 quick check on your public homepage, robots.txt, and llms.txt: rules for8 AI crawler tokens, JSON-LD entities, heading structure, and visible proof. With scripts off, it plays a sample report scored on the full audit’s rubric.
Readiness is not visibility. How often ChatGPT, Claude, Perplexity, Meta AI, Grok, and DeepSeek actually name your brand is a separate measure: the 6-engine Share of Model baseline, built from a50-prompt panel per engine in the paid audit. The tester does not query the engines or measure citations.
How the full audit’s 100 readiness points are weighted
The full audit and the sample report use this 10-check rubric. It weights JSON-LD schema highest, at 30 of 100 points, because structured data states which entity a page describes in a form every parser can read. The live quick check applies the Gold v2 deductions instead; both methods are published in llms-full.txt section 5.
- JSON-LD schema
- 30 points
- 15 for parseable, typed JSON-LD; 15 for a LocalBusiness-family entity such as ProfessionalService or Restaurant.
- AI crawler access
- 20 points
- 8 crawler tokens checked against robots.txt for the scanned path: GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended, Meta-ExternalAgent, CCBot.
- Metadata
- 20 points
- Title, meta description, canonical URL, and og:image, 5 points each.
- Heading hierarchy
- 15 points
- 10 for exactly one H1, 5 for at least one H2.
- Content depth
- 15 points
- 15 above 500 words of body text, 10 above 200 words.
Watch the crawler check
The crawler check reads your robots.txt and page source the way an AI retrieval bot does, one rule at a time.
Sample scan logttp-scanner 1.0- $ ttp scan yourbrand.com
- robots.txt200 OK, 3 user-agent groups
- GPTBotallowed
- OAI-SearchBotallowed
- ClaudeBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Google-Extendedallowed
- Meta-ExternalAgentblocked by Disallow: /
- CCBotblocked by Disallow: /
- Grok, DeepSeekno published token; User-agent: * applies
- Metadatatitle, description, og:image found; canonical missing
- JSON-LD1 block parsed; no LocalBusiness entity
- H1 tags2 found, expected 1
- H2 tags4 found
- Body content312 words
- GEO readiness45 / 100
Read your readiness score
Stage 3 shows your live GEO readiness score and every deduction behind it. The sample below, shown when scripts are off, also previews the full audit’s Visibility Score: 6 engine grades, one each for ChatGPT, Claude, Perplexity, Meta AI, Grok, and DeepSeek, blending readiness with Share of Model and Citation Recall from the prompt panel.
Sample report for yourbrand.com
Visibility Score: 42/100
GEO readiness 45/100. In the full audit, grades under 50 flag an engine that cannot reliably read or cite the site.
Engine grades in the sample report Engine Crawler token Grade ChatGPT GPTBot, OAI-SearchBot 58/100Claude ClaudeBot, Claude-SearchBot 52/100Perplexity PerplexityBot 47/100Meta AI Meta-ExternalAgent 39/100Grok No published token 31/100DeepSeek No published token 25/100The full audit adds 23 ranked fixes, a 50-prompt Share of Model baseline per engine, and Citation Recall for each engine.
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What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of structuring a website’s crawler access, schema, and content so AI answer engines retrieve it, trust it, and cite it by name.
In GEO-bench, a 10,000-query benchmark from a Princeton University-led team presented at KDD 2024, adding citations, quotations, and statistics to source pages raised visibility in generative engine responses by up to 40%. The same methods lifted visibility by up to 37% on Perplexity.ai, a live answer engine.
Lower-ranked pages gained the most: the study reports a 115.1% visibility increase for websites ranked fifth in search results. Keyword stuffing, the reflex from classic SEO, lowered visibility on Perplexity.ai below the unoptimized baseline.
Demand is moving the same way. Gartner predicted in February 2024 that traditional search engine volume would fall 25% by 2026 as people shift to AI chatbots and virtual agents.
The 4 numbers we report
Top Tier Presence reports GEO progress in 4 metrics: Share of Model, Citation Recall, Vector Proximity, and Entity Authority.
- Share of Model (SoM)
- Share of Model is the percentage of AI answers, across a fixed prompt panel, that name your brand. A brand named in 12 of 50 ChatGPT answers holds a 24% Share of Model on ChatGPT.
- Citation Recall
- Citation Recall is the percentage of AI answers that cite or link a URL on your domain as a source. It separates being mentioned from being trusted as the source.
- Vector Proximity
- Vector Proximity is the cosine similarity, from 0 to 1, between the embedding of your passage and the embedding of a customer prompt. Retrieval systems pull the closest passages into an answer, so higher proximity means a higher chance of being read.
- Entity Authority
- Entity Authority is the percentage of authoritative sources (your site, Google Business Profile, Wikidata, directories, press) that describe your brand with the same name, category, locations, and founders. Consistent sources resolve to one Knowledge Graph entity.
“More of your customers now ask an AI assistant where to eat or who to call, and the assistant quotes the sources it can read and verify. Princeton’s GEO-bench study measured up to a 40% visibility lift from adding citations, quotations, and statistics. I built Top Tier Presence to do that work location by location, and to report it in numbers an operator can audit.”
How Top Tier Presence works
Top Tier Presence works in a 3-phase cycle that measures how AI engines read your brand, fixes what blocks them, and keeps measuring.
Audit & Identify
Audit & Identify is a fixed-scope diagnostic that scores your corporate site and every location page on the 100-point GEO rubric and records a baseline Share of Model in 6 answer engines.
- 50 prompts per engine, 300 prompt runs in total
- Ranked fix list delivered in 10 business days
- Covers robots.txt, CDN bot rules, schema, and page structure
Remediate & Inject
Remediate & Inject is the build phase: we open crawler access, publish llms.txt and llms-full.txt, deploy JSON-LD entity schema, and rewrite priority pages so the first sentence under every heading answers the question.
- CDN bot settings checked, because they can block crawlers that robots.txt allows
- 10 pages rewritten per month on Silver, 30 on Gold
- Entity schema on every location page on Gold
Monitor & Defend
Monitor & Defend is continuous measurement: the same prompt panel reruns on a fixed schedule, and any drop in Share of Model or Citation Recall, or any false statement about your brand, starts a correction.
- Monthly reruns on Silver, weekly on Gold
- 150 prompts per engine across 8 engines on Gold
- Corrections start within 48 hours on Gold
Top Tier Presence pricing
Top Tier Presence sells three GEO service tiers: Top Tier Bronze is a $3,500 one-time audit, Top Tier Silver is $2,500 setup plus $2,500 per month, and Top Tier Gold is $5,000 setup plus $6,000 per month.
Every tier starts from the same 100-point audit, so scores compare across tiers and over time. Prices are in USD.
| Feature | Foundational visibilityTop Tier Bronze$3,500 one-time | Competitive GEOTop Tier Silver$2,500 setup + $2,500/month | Enterprise dominationTop Tier Gold$5,000 setup + $6,000/month |
|---|---|---|---|
| Price | $3,500 one-time | $2,500 setup + $2,500/month | $5,000 setup + $6,000/month |
| Minimum term | None | 3 months | 6 months |
| Best for | Operators who need a baseline first | 5 to 25 locations in contested markets | 25+ locations or multi-brand portfolios |
| Answer engines measured | 6 | 6 | 8 (adds Gemini and Microsoft Copilot) |
| Prompt panel | 50 prompts per engine, measured once | 50 prompts per engine, monthly | 150 prompts per engine, weekly |
| robots.txt and CDN crawler fixes | Implemented | Implemented and monitored | Implemented and monitored |
| llms.txt and llms-full.txt | Drafted | Published and maintained | Published and maintained |
| JSON-LD entity schema | Fix list | Deployed on 10 priority pages | Deployed sitewide, every location |
| LLM content formatting | Not included | 10 pages per month | 30 pages per month |
| Knowledge Graph injection | Not included | sameAs alignment across profiles | Wikidata, Google Business Profile, Bing Places, and Apple Business Connect reconciliation |
| Multi-agent defense | Not included | Not included | Agents watch 8 engines for brand errors and competitor displacement; corrections start within 48 hours |
| Reporting | Audit report and ranked fix list | Monthly Share of Model and Citation Recall report | Weekly dashboard and quarterly review |
| Audit credits | 1 audit | 2 per month | 6 per month |
| Audit rollover | Fee credited 100% to Silver or Gold within 60 days | Unused credits roll over 1 billing cycle | Unused credits roll over 2 billing cycles |
| Request Bronze | Request Silver | Request Gold |
GEO questions, answered directly
This FAQ answers the 8 questions multi-unit operators ask most before they buy GEO services.
What is a GEO score?
A GEO score is a 0 to 100 measure of how easily AI answer engines can crawl, parse, and cite a web page. Top Tier Presence weights it across 5 categories: JSON-LD schema (30 points), AI crawler access (20), metadata (20), heading hierarchy (15), and content depth (15). The free live tester uses a shorter Gold v2 check of the same page. A GEO score measures technical readiness, not how often engines name your brand; that is Share of Model.
How is GEO different from SEO?
SEO earns a ranked link on a results page; GEO earns a mention or a cited source inside an AI-generated answer. GEO builds on SEO rather than replacing it, because Google AI Overviews, ChatGPT search, and Perplexity retrieve from crawled web indexes before they write an answer.
Which AI crawlers should my robots.txt allow?
Allow the retrieval crawlers that feed live answers: OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, and Bingbot. Training tokens such as GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, Meta-ExternalAgent, and CCBot are a business decision; allowing them raises the odds that future models know your brand. Check your CDN too, because bot-blocking settings can stop crawlers that robots.txt allows.
Does llms.txt improve AI visibility?
llms.txt, an optional Markdown summary at a site’s root proposed in September 2024, has no confirmed effect on which sources AI answer engines cite. Google’s May 2026 AI optimization guidance says it is not needed for AI Overviews or AI Mode, and an Ahrefs log study from May 2026 found that 97% of llms.txt files received zero requests. Top Tier Presence still ships one, because it takes under an hour and states your entity facts in one place for any agent that reads it.
How long before AI answers change?
Retrieval-based answers can change within days of a recrawl, while facts stored in a model’s training data change only when the vendor ships a new model. Top Tier Presence measures both: the prompt panel tracks retrieval monthly or weekly, and each major model release is retested for training-data recall.
Can anyone guarantee AI citations?
No GEO provider can guarantee a citation, because no provider controls which sources ChatGPT, Claude, Perplexity, Meta AI, Grok, or DeepSeek select. Top Tier Presence guarantees deliverables and measurement: fixes shipped, schema deployed, and Share of Model and Citation Recall reported against your baseline.
How does audit rollover work?
Audit rollover keeps paid audit value from expiring: the $3,500 Bronze fee is credited in full toward Silver or Gold if you upgrade within 60 days of delivery. On monthly plans, unused audit credits roll forward 1 billing cycle on Silver and 2 on Gold, and all unexpired credits carry over when you upgrade.
Who is Top Tier Presence for?
Top Tier Presence is built for franchise operators with 5 or more locations and for local service businesses whose customers ask AI assistants where to eat, who to call, or what to buy. Founder Ryan Zabierek brings 18+ years of food service management to every audit.
See what AI engines see
A free GEO score shows whether ChatGPT, Claude, Perplexity, Meta AI, Grok, and DeepSeek can read your site, and the full report arrives by email within 1 business day.